Superbowl Commercials HOT or not???
Not!! SuperSunday sucked this year. I
thought this years SuperBowl was a complete bummer
because the game sucked, too. Too you say?
Okay, IMHO the SuperBowl should be renamed the AdBowl!!
Like most women, I watch it for the commercials. They are
my favorite part of the sacred January ritual - The
Superbowl - a ritual that keeps many a Madison Avenue
advertising firm in business for the upcoming year. Where
do advertisers draw their inspiration from? I think too
many of them use other ads rather than their creativity
to come up with something to make us laugh or cry or most
importantly to remember their product.
Companies spent more money this year on SuperBowl
advertising than any other year - a whopping $2.4 million
per 30 second ad slot. If you do the math that comes to
$76,667 per second!! Is this too much money?
Budwisers Whassssssup guys would say:
True. Three days post SuperBowl and I can only remember 3
BUT I do remember the companies the ads
pitched for too - which is what the advertisers want. Electronic Data Systems Running
of the squirrels ad was great (as was their
Cat Herders ad from last year). Pepsis
parody on Viagra with Bob Dole was sooooo much better
than that annoying little girl that they have overused to
the max. And E-Trades monkey on horseback
commercial where he rode through the ruins of an
imaginary Dot-com world was very Planet of the
Apes-esque. The hysterical part of the ad was when
a sock creature (eerily reminiscent of Pet.coms
annoying sock puppet dog) lands at the monkeys
feet. E-trade did a monkey ad last year, too. Remember
the monkey and the 2 guys clapping to music saying,
We just blew 2 million bucks?
But at SuperBowl XXXV, where was an ad comparable to
Nuveens that showed Christopher Reeve walking?
Where was an ad on the level of Fed Exs delivery of
helium filled balloons to the munchkins? (Sure, that one
got banned by the anti-inhalant people but EVERYONE
talked about it for weeks after the game). Where was a
Mean Joe Greene drinking a coke? The Bud Bowl? The
I want to claw my way to middle management ad
The only thing that saved the SuperBowl from super
suckage was namely, a pack of rowdy squirrels, a
horseback riding monkey and Bob Dole expounding on the
youthful power of...Pepsi.
OK, I agree with the part about the sock
puppet, he had to go!!
Its true, this year paled in comparison with some
of the classics from the past ten years, but
nevertheless, there were some quality spots that had
people talking the next day. Personally, my favorite was
the Bob Dole Pepsi commercial that Bunny alluded to
..you could just hear America scream at the
TV, not another Viagra spot, these are supposed to
be entertaining ads!.
Other highlights included my main man, Cedric, getting
busy in the kitchen with his Bud Lights, only to have
them explode all over his girlfriend when he opened them
back at the couch. This was the first commercial shown
during the game, and based upon that fact, I expected a
little more from the rest of them. Memo to CBS: If you start
with a killer ad, theres no where to go but down.
Who amongst us hasnt been greeted post Super Bowl
with What ARE YOU DOING? the same way we were
all greeted with Whasssssssup? after last
years game? The people at Anheuser-Busch have somehow
come up with another catch phrase that they will probably
milk until Super Bowl XXXVI. Another cute one was the
Budweiser ad where the guy needs room in his refrigerator
for his beer, so he feeds all his leftovers to his dog,
Otto. You then see that Otto can no longer fit through
his doggy door. I may be partial to this one because we
have a cat that sort of reminds me of Otto. Ching is
Just before kickoff, this bedtime fairy tale describes a
handsome prince taking a young princess off to happily
ever after. Except, as the bedtime-story-reading mom
explains to her little girl, ever after "doesn't
always work out." She should know; the mom is Sarah
Ferguson, who now has to fend for herself financially and
handle her investments online. Id have to put this
one into the category of brilliant.
So all in all, Id say that while there were
probably more misses than hits, the ads were more
entertaining then watching Kerry Collins impersonate an
See all Superbowl XXXV ads here!