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February 2000


by Gabby

A Man's Guide to Buying Jewelry

Valentine's Day is just around the corner and you know what that means, right? It means you better not forget to buy the special lady in your life a gift or you'll be regretting it the rest of the year. But what to buy? Forget perfume (too bourgeois). Chocolates? (Do you really want her to gain a few MORE pounds?) Flowers die within a few days. No, no, no! The way to a woman's heart is not through her stomach. Buy her jewelry! don't wear jewelry. You know nothing about jewelry. You don't even particularly LIKE jewelry (though a sexy pair of earrings brushing against a woman's hair, a necklace dripping into cleavage or a strategically placed belly-button ring doesn't sound too bad, right?) You probably don't know a gold hoop from a hula hoop. But none of that matters when it comes time to buy the woman in your life what you know she really wants: a shiny, glimmering, sparkling piece of relationship-enhancing jewelry -- preferably including some gold, platinum, diamonds or gems.

Whether you're dating, living together or married, relationships can be as complicated as they are exciting. So why make it more confusing by buying the wrong gift at the wrong time? Whether it's Valentine's Day, a birthday or an anniversary, here's a guide to picking out the right piece of jewelry.

  • If you're just starting out, steer clear of jewelry and stick to one of the more conventional gifts above. Unless you're Donald Trump, jewelry will make you look eager and needy, not rich.

  • If you've been dating a couple of months, you're now getting into "relationship" territory. But it's still pretty early on, so don't go crazy. A diamond ring at this point might scare her off (though she'd probably keep the ring). Try something small and sweet, but tasteful, like a cute pin or a pair of pearl studs.

  • If you've passed the 6-month mark things are probably getting more serious, which calls for a more serious gift. Try something more personal than a pin but less so than a ring -- like a pendant or necklace -- and consider upping the dollar ante a bit. Sneaking in a diamond here or there will melt some hearts, too.

  • By the time your relationship makes it past a year, if you're not shopping for a diamond ring, you'd better come up with something just as good. But avoid those ring size boxes! So splurge on something meaningful, and substantial. Try a tennis bracelet, a gemstone choker or a heart-shaped diamond charm.

  • If you're married for more than ten years, you've been together a long time! Think about it: your wife may not have received a gift of a ring since she received her wedding band, so her hand will appreciate something new, right? Whether it's an anniversary ring or some knockout gemstones, show her how you really feel with a special ring.

Now you're ready to start shopping! By the time you're through, you'll be giving advice to your hapless friends who still don't know that diamonds are a girl's best friend!

If you've read this far, you've earned a special prize. Here's a way to get a jump start on your shopping without breaking the bank. BuyJewel will send you a free pearl necklace (there are 2 choices) just for registering on their website. My personal choice is the floating one they have pictured. It's a modern twist on the more traditional string of pearls and the latest HOT rage right now.

Happy Valentine's Day everyone!